be intimate with the things that make you uncomfortable


Hoi! I'm Nalden and I really enjoy building environments to foster creativity. Today I’m leading the design team over at WeTransfer.

  • In 2000, I started blogging and kept doing so for 11 years.
  • In 2006, I crashed & burned with Appletree Records.
  • In 2009, I co-founded WeTransfer, a file-sharing service.
  • In 2010, I co-founded Present Plus, a design studio.
  • In 2014, I co-founded PP London, a film & production studio.
  • In 2015, WeTransfer raised $25M in funding.
  • In 2016, Present Plus was acquired by WeTransfer.

In addition to creating & running companies, I sometimes invest in others’.

Selected Press

Here’s what people wrote about me & mine at TechCrunchBusiness Insider, Venturebeat,, Financieel Dagblad, Fast Company, GSJ, Volkskrant Magazine, Vitra and Freunde von Freunden.

Weekly Digest

Almost every weekend I am sharing my musings on the internet, business, people & life. I try to make it entertaining and short. Have a look and subscribe here.

Side Projects

  • Amongst Friends, the sneak preview with a personal touch.
  • Kuvva, sends beautiful wallpapers to your Mac.
  • Verified Pin, verify yourself offline. (Sold out).
  • Who’s In, a simple iOS app to get together with your squad.

The Next Speaker

You can book me as a keynote speaker. I usually share my learnings about WeTransfer taking it from startup to scale-up.